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TURNING CAR DESIGN “INSIDE OUT” - American Iron and Steel Institute Kicks Off Summer Internship with the College for Creative Studies and the University of Michigan

DETROIT, MI, July 9, 2007 – New 2007 concept cars are shedding their traditional skins this summer.  What you see on the outside hints at what’s going on inside – a cocoon of steel that encases us to provide safety, optimum handling and functional styling.

“Inside Out” is the challenge that the American Iron and Steel Institute (AISI) has put before three transportation design students at the College for Creative Studies (CCS) and three University of Michigan (UM) engineering students.  It is a simple way to describe an exoskeletal automotive structure, one that not only bears the principal loads of the vehicle along exterior load paths, but also may make visible more load-bearing structure than is normally seen on vehicles with traditional body-on-frame or unibody construction.

The car designers and engineers will stretch their imaginations as they design three different concept cars that are as much a styling revolution as they are truly functional, incorporating the latest advanced high-strength steel and safety technologies.

CCS students Tyler Mars, Tim O’Donnell and Nicholas Stone and UM engineering students Jennifer Hoskins, Zoheb Kahn and Alok Pradhan, with guidance from AISI steel applications specialists and automotive designers, will learn about the design and engineering potential of steel.   It’s a unique opportunity to design a car with the creativity and expression, while integrating state-of-the-art advanced high-strength steel, safety technologies, and engineering principles.

“Driving automotive innovation through the incorporation of advanced steel and safety technologies is the strength behind the AISI summer internship program,” said Ron Krupitzer, vice president of the American Iron and Steel Institute’s Automotive Applications activities.    AISI and its partners, CCS and UM, bring together every aspect of automotive design and development from concept development to model production, including consideration of materials and methods.”

AISI organizes trips to a steel mill and automotive stamping/assembly plants to allow the students an opportunity to witness the various production stages involved in creating a vehicle.  The students expand their knowledge of steel –- the dominant material in today’s vehicles –- before entering the job market, and thereby gain a valuable edge over other prospective designers.

Since 1989, the AISI summer internship program has challenged the students to design concept cars with visual appeal directed at a specific theme. But whether creating concept cars from movie themes or from today’s lifestyle challenges, the students work toward one basic goal: using advanced steel technologies to design safe, affordable, fuel efficient and environmentally responsible vehicles.

The College for Creative Studies is a recognized leader in transportation design education, providing top talent and inspiration to the international automotive industry. Since 1906, CCS has advanced the creative spirit, preparing students to enter the global economy and shape a better world. A private, fully accredited, four-year college of art and design, CCS offers degrees in 11 fields of study and provides art education to thousands of Detroit youth through community outreach programs.

The University of Michigan - College of Engineering is ranked among the top engineering schools in the country. Michigan Engineering boasts one of the largest engineering research budgets of any public university, at more than $130 million. Michigan Engineering has 11 departments and two NSF Engineering Research Centers. Within those departments and centers, there is a special emphasis on research in three emerging areas: nanotechnology and integrated microsystems, cellular and molecular biotechnology, and information technology. Michigan Engineering is seeking to raise $110 million for capital building projects and program support in these areas to further research discovery. Michigan Engineering's goal is to advance academic scholarship and market cutting-edge research to improve public health and well-being.

AISI serves as the voice of the North American steel industry in the public policy arena and advances the case for steel in the marketplace as the preferred material of choice.  AISI also plays a lead role in the development and application of new steels and steelmaking technology.  AISI is comprised of 31 member companies, including integrated and electric furnace steelmakers, and 130 associate and affiliate members who are suppliers to or customers of the steel industry.  AISI's member companies represent more than 75 percent of both U.S. and North American steel capacity. 

The Automotive Applications Committee (AAC) is a subcommittee of the Market Development Committee of AISI and focuses on advancing the use of steel in the highly competitive automotive market. With offices and staff located in Detroit, cooperation between the automobile and steel industries has been key to its success. This industry cooperation resulted in the formation of the Auto/Steel Partnership, a consortium of DaimlerChrysler Corporation, Ford Motor Company and General Motors Corporation and the member companies of the AAC. For more news or information, view the American Iron and Steel Institute /Automotive Applications Committee's website at www.autosteel.org.

American Iron and Steel Institute/Automotive Applications Committee:

  • AK Steel Corporation
  • ArceorMittal
  • Dofasco Inc.
  • Nucor Corporation
  • Severstal North America Inc.
  • United States Steel Corporation
 


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For More Information:

CONTACT:
Deanna Lorincz
Director, Automotive
Communications
American Iron and Steel Institute
tel: 248.945.4763
fax: 248.352.1740





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