SMDI and the Midwest Automotive Media Association Partner for Fall Rally and Association's 25th Anniversary

MAMA Logo

SOUTHFIELD, MICH., Sept. 27, 2016 – The Steel Market Development Institute (SMDI), a business unit of the American Iron and Steel Institute (AISI), is partnering with the Midwest Automotive Media Association (MAMA) for the their annual Fall Rally, held at the Autobahn Country Club in Joliet, Ill. In addition to the annual driving event, MAMA is celebrating their 25th anniversary.

The event includes a mix of approximately 100 vehicles and attendees will hear presentations from OEMs and other sponsors, and be able to participate in a variety of driving scenarios – including track, street and off-road.

“We are looking forward to the Fall Rally as an opportunity to see many of the 2017 model year vehicles in action,” said Jody Hall, vice president, automotive market, SMDI. “There are several new steel-bodied vehicles using the latest advanced high-strength steel grades to achieve superior performance at the highest value to the consumer.”

MAMA’s Fall Rally and the Spring Rally events allow members to test drive the MAMA Family Vehicle of the Year contenders, which is named at the Chicago Auto Show, held annually in February.

AISI serves as the voice of the North American steel industry in the public policy arena and advances the case for steel in the marketplace as the preferred material of choice. AISI also plays a lead role in the development and application of new steels and steelmaking technology. AISI is comprised of 19 member companies, including integrated and electric furnace steelmakers, and approximately 125 associate members who are suppliers to or customers of the steel industry.

SMDI increases and defends the use of steel by developing innovative materials, applications and value-added solutions for customers in the automotive, construction and packaging markets. SMDI automotive investors include: AK Steel Corporation, ArcelorMittal and Nucor Corporation. For more information on SMDI, visit www.autosteel.org or follow @SMDISteel on Twitter.

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Contacts:

Deanna Lorincz
Senior Director, Communications
Steel Market Development Institute
Tel: 248.945.4763 / 586.634.1766

Jennifer Greenfelder
Director, Automotive Communications
Steel Market Development Institute
Tel: 248.945.4767 / 586.823.7145