DETROIT, Jan. 22, 2013 – Steel continues to dominate as the lightweight automotive material that best addresses society’s need for reduced greenhouse gas emissions, improved safety, increased performance and affordability at this year’s North American International Auto Show (NAIAS) in Detroit. As winners were announced and vehicles were unveiled, advanced grades of steel stood strong. According to the Steel Market Development Institute (SMDI), a business unit of the American Iron and Steel Institute (AISI), steel is undergoing significant reinvention due to its unique ability to be modified and tuned to meet the demands of automakers and the industry. Some noteworthy steel successes from NAIAS 2013 include:
“Steel continues to dominate as the material of choice for vehicles because it’s one of the strongest materials in the world today and offers the best combination of safety, fuel efficiency and affordability,” Ron Krupitzer, vice president, automotive applications for SMDI, said. “When you consider the total benefits of steel – weight that’s on par with competitive materials, lowest cost, repairability and the existing manufacturing infrastructure – it’s the only available material that offers automakers the complete package they seek to succeed in the changing automotive industry.” Over the last six years, steel usage remained constant at 58 to 62 percent of total vehicle content by weight despite inter-material competition (Mega Associates). With recent programs, such as SMDI’s (WorldAutoSteel’s) FutureSteelVehicle project that introduced more than 20 new grades of AHSS, and upcoming programs aimed at lightweighting engine and chassis components, steel continues to evolve and further increase its competitiveness to keep its place at a leading material choice for vehicles of the future.
AISI serves as the voice of the North American steel industry in the public policy arena and advances the case for steel in the marketplace as the preferred material of choice. AISI also plays a lead role in the development and application of new steels and steelmaking technology. AISI is comprised of 25 member companies, including integrated and electric furnace steelmakers, and 125 associate members who are suppliers to or customers of the steel industry. AISI’s member companies represent over three quarters of both U.S. and North American steel capacity.
SMDI grows and maintains the use of steel through strategies that promote cost-effective solutions in the automotive, construction and container markets, as well as for new growth opportunities in emerging steel markets. For more news or information, visit www.autosteel.org or follow us on twitter at www.twitter.com/smdisteel.
SMDI automotive investors include: • AK Steel Corporation • ArcelorMittal Dofasco • ArcelorMittal USA LLC • Nucor Corporation • Severstal North America • ThyssenKrupp Steel USA, LLC • United States Steel Corporation Contact:Deanna LorinczSenior Director, CommunicationsSteel Market Development InstituteTel: 248.945.4763