AISI Brochure Reveals that Styled Steel Wheels Offer Higher Profit

DETROIT, MI, July 10, 2002 - A new eight-page brochure from American Iron and Steel Institute (AISI) answers several important questions about wheels, such as: What do consumers want and expect in passenger car and light truck wheels? What can the auto industry do about these consumer expectations? What are the benefits to automotive manufacturers? What are consumer perceptions about wheels relative to safety, weight and cost?

The 15-member Wheels Task Force of AISI, whose members represent automakers, steel makers, and wheel makers, commissioned one of North America's leading opinion research organizations, Burke Marketing Research, to study consumer preferences with regard to the wheels on new cars, SUVs, and light trucks. The findings of this study are revealing:

  • Consumers consider steel wheels to be safer than aluminum wheels.

  • Consumers surveyed perceive steel wheels as stronger and more durable than aluminum wheels.

  • Consumers are notably likely to pay more for styled steel wheels than aluminum wheels

  • Consumers associate lower cost with aluminum wheels.

To receive more information on this important study, contact American Iron and Steel Institute and request a copy of the eight-page brochure, Lightweight Microalloy Wheel Offers Higher Profit, by sending an email to Deanna Lorincz or by calling
1-877-STEELINDUSTRY (1-877-783-3546).

The American Iron and Steel Institute is a non-profit association of North American companies engaged in the iron and steel industry. The Institute comprises 34 member companies, including integrated and electric furnace steelmakers, and 145 associate and affiliate members who are suppliers to or customers of the steel industry. For more news about steel and its applications, view the American Iron and Steel Institute's website at

The Automotive Applications Committee (AAC) is a subcommittee of the Market Development Committee of AISI and focuses on advancing the use of steel in the highly competitive automotive market. With offices and staff located in Detroit, cooperation between the automobile and steel industries has been key to its success. This industry cooperation resulted in the formation of the Auto/Steel Partnership, a consortium of DaimlerChrysler, Ford and General Motors and the member companies of the AAC. For more news or information, view the American Iron and Steel Institute/Automotive Applications Committee's website at

Wheels Task Force member companies:
Accuride Corporation
ArvinMeritor Wheels Division
Bethlehem Steel Corporation
Ford Motor Company
General Motors Corporation
Hayes Lemmerz International
Hess Engineering, Inc.
Lacks Wheel Trim Systems
McKechnie Vehicle Corporation
National Steel Corporation
Rouge Steel Company
Topy Corporation
URETECH International

American Iron and Steel Institute/
Automotive Applications Committee:

Bethlehem Steel Corporation
Dofasco Inc.
Ispat Inland Inc.
National Steel Corporation
Rouge Steel Company
Stelco Inc.
United States Steel Corporation