AISI Wins 2009 Web Marketing Association's Standard of Excellence WebAward

For Immediate Release
September 15, 2009


Washington, D.C., September 15, 2009 – The American Iron and Steel Institute (AISI), the major trade association that speaks on behalf of the North American steel industry, received a Standard of Excellence WebAward in the annual Web Marketing Association competition in the ‘Associations’ category for its Web site, Steelworks.

The WebAward is an international Web site award program now in its 12th year.  It is the premier annual Web site award competition that names the best Web sites in 96 industries while setting the standard of excellence for all Web site development.   The awards are determined based on seven different criteria, including: design, innovation, content, technology, interactivity, copywriting, ease of use, and overall score. The judges are from around the world and are distinguished experts in their fields, including members of the media, advertising executives, site designers, content providers, and webmasters.

“It is an honor to have an independent panel of judges acknowledge the superior merits of the SteelWorks Web site,” Nancy Gravatt, vice president of communications at AISI, said.   “AISI takes pride in its Web site ( as an integral and dynamic medium to tell the story about today’s steel industry.”
One judge commented about the SteelWorks Web site: “Very clean, easy to navigate site. Provides lots of information about steel for the target audiences…The video library is great, including its addition of YouTube videos as a resource.”

Visitors are encouraged to provide feedback.

AISI serves as the voice of the North American steel industry in the public policy arena and advances the case for steel in the marketplace as the preferred material of choice.  AISI also plays a lead role in the development and application of new steels and steelmaking technology.  AISI is comprised of 24 member companies, including integrated and electric furnace steelmakers, and 138 associate and affiliate members who are suppliers to or customers of the steel industry.  AISI's member companies represent approximately 75 percent of both U.S. and North American steel capacity.  For more news about steel and its applications, view AISI’s Web site at

Nancy Gravatt
Vice President, Communications
American Iron and Steel Institute
Tel: 202.452.7115