Advanced High-Strength Steel Technologies Featured on Motor Trend Car of the Year

DETROIT , Nov. 18, 2009 – The North American steel industry and AISI’s Steel Market Development Institute have a reason to celebrate, as the 2010 Ford Fusion and Fusion hybrid, which feature a number of advanced high-strength steel technologies, were selected as Motor Trend Car of the Year. The announcement was made during a ceremony at the Ford World Headquarters in Dearborn, Mich.

The Ford Fusion and Fusion Hybrid feature a number of advanced steel technologies, including: a lightweight high-strength steel body structure for added side and frontal impact protection; dual-phase high-strength steel rails; side intrusion beams; and tailor-welded B-pillars between the front and rear door frames, which help prevent intrusion into the passenger compartment.  

“Lightweight advanced and ultra high-strength steels provide automakers with a cost-effective solution to meet new market demands for safety, fuel economy and emissions standards,” said Ron Krupitzer, vice president of automotive applications for AISI’s Steel Market Development Institute. “Ford’s use of new high-strength steels in the Fusion has resulted in a vehicle that is stylish, safe and efficient.”

The Motor Trend Car of the Year award recognizes a vehicle that has been newly introduced or substantially redesigned for the 2010 model year. Candidates are evaluated by Motor Trend magazine editors on six different criteria, including design, engineering, efficiency, safety, value and how well the vehicle fulfills its intended function.

The Steel Market Development Institute (SMDI), a business unit of the American Iron and Steel Institute, grows and maintains the use of steel through strategies that promote cost-effective solutions in the automotive, construction and container markets, as well as for new-growth opportunities in emerging steel markets.  For more news or information, visit

Deanna Lorincz
Senior Director, Communications
Steel Market Development Institute
Tel: 248.945.4763