Steel Industry Announces Edward G. Opbroek of Worldautosteel as a Recipient of the 2010 Market Development Industry Leadership Award

BOCA RATON, FL, May 4, 2010 - AISI’s Steel Market Development Institute (SMDI) announced today that Edward G. Opbroek, director, WorldAutoSteel, is a recipient of the 2010 Market Development Industry Leadership Award. The award recognizes individuals who have made significant contributions in advancing the competitive use of steel in the marketplace as a direct result of AISI Steel Market Development Institute initiatives in the automotive, construction and container markets, as well as   steel recycling. Opbroek was presented with the award by AISI Chairman Dan DiMicco, chairman, president and CEO of Nucor Corporation, during a ceremony held at AISI’s 118th General Meeting.

The award inscription reads: “Presented to EDWARD G. OPBROEK in recognition of your significant contribution in advancing applications of steel in Automotive market development.” 

“Ed Opbroek is recognized internationally for his significant contributions to the steel and automotive industries as director of the ULSAB (UltraLight Steel Auto Body) and ULSAB-Advanced Vehicle Concepts series of projects global consortium,” AISI Steel Market Development Institute President Lawrence W. Kavanagh said. “Their efforts revolutionized the global automotive design process. We appreciate the great contributions that Ed and these teams have made to our industry and to the marketplace.”

“The success of ULSAB and its profound effects on the global automotive market are due in no small measure to Ed’s tireless efforts, organizational skills, diplomacy, and keen understanding of the automotive market,” Ronald Krupitzer, vice president of automotive applications for SMDI, said. “He has served as a catalyst for implementing technology transfer strategies that moved the use of advanced high-strength steels and holistic design for lightweighting with steel into the mainstream for automotive designers.

“Ed is continuing to impact future automotive design through his work in managing the Future Steel Vehicle project, which will provide optimized steel designs for electrified future vehicles,” Krupitzer said. “He is also conducting research on the Life Cycle Assessment of automotive materials, which we believe will lead to additional innovations in sustainable vehicle design.”

Edward G. Opbroek is director of WorldAutoSteel, a unit of the World Steel Association. He is the former director of the ULSAB and ULSAB-Advanced Vehicle Concepts series of projects conducted by a global consortium of 33 leading steel producers from 20 countries. These projects resulted in optimized steel-intensive designs for the automotive body-in-white, closures and suspensions that decreased vehicle weight while maintaining durability and affordability.

His career experience includes product development, application engineering, steel production operations management, and marketing/sales with AK Steel Corporation and Armco Steel in the fields of automotive and construction products.

He received a Bachelor of Science degree in Civil Engineering from South Dakota School of Mines and Technology and a Masters degree in Business Administration from the University of Missouri. His professional affiliations include the Society of Automotive Engineers (SAE) and the Engineering Society of Detroit (ESD).

The 2010 Market Development Industry Leadership Award was also presented to Roger A. LaBoube, Ph.D., distinguished teaching professor, Department of Civil Engineering and director of the Wei-Wen Yu Center for Cold-Formed Steel Structures at the Missouri University of Science and Technology; and Julia Hurst, executive director, National Lieutenant Governors Association.

The Steel Market Development Institute (SMDI) is a business unit of AISI that grows and maintains the use of steel through strategies that promote cost-effective solutions in the automotive, construction, and container markets, as well as for new-growth opportunities in non-traditional steel markets, value-added long products, and steel recycling. SMDI is comprised of eight member companies, including integrated and electric furnace steelmakers: AK Steel Corporation, ArcelorMittal Dofasco, ArcelorMittal USA, Nucor Corporation, Severstal North America Inc., SSAB Americas, United States Steel Corporation, and USS-POSCO Industries.

AISI serves as the voice of the North American steel industry in the public policy arena and advances the case for steel in the marketplace as the preferred material of choice. AISI also plays a lead role in the development and application of new steels and steelmaking technology. AISI is comprised of 25 member companies, including integrated and electric furnace steelmakers, and 138 associate and affiliate members who are suppliers to or customers of the steel industry. AISI's member companies represent approximately 75 percent of both U.S. and North American steel capacity.  For more news about steel and its applications, visit AISI’s Web site at

Debbie Bennett
Manager, SMDI and Construction Communications
Steel Market Development Institute
Tel: 202.452.7179