Steel Industry Announces Recipients of 2010 Market Development Industry Leadership Award

BOCA RATON, FL, May 4, 2010 -AISI’s Steel Market Development Institute (SMDI) announced today that three individuals have received the 2010 Market Development Industry Leadership Award— Edward G. Opbroek, director, WorldAutoSteel; Roger A. LaBoube, Ph.D., distinguished teaching professor, Department of Civil Engineering and director of the Wei-Wen Yu Center for Cold-Formed Steel Structures at the Missouri University of Science and Technology; and Julia Hurst, executive director, National Lieutenant Governors Association.

The award recognizes individuals who have made significant contributions in advancing the competitive use of steel in the marketplace as a direct result of AISI Steel Market Development Institute initiatives in the automotive, construction and container markets, as well as steel recycling. Each recipient was presented with an award by AISI Chairman Dan DiMicco, chairman, president and CEO of Nucor Corporation, during a ceremony held at AISI’s 118th General Meeting.

“Each of these award recipients has made a significant impact for steel in his/her respective markets,” AISI Steel Market Development Institute President Lawrence W. Kavanagh said. “They have gone above and beyond their own job responsibilities to advance the use of steel. We appreciate the great contributions that they have made to our industry and to the marketplace.”

Edward G. Opbroek
Edward G. Opbroek is director of WorldAutoSteel, a unit of the World Steel Association. He is the former director of the ULSAB (UltraLight Steel Auto Body) and ULSAB-AVC (Advanced Vehicle Concepts) series of projects conducted by a global consortium of 33 leading steel producers from 20 countries. These projects resulted in optimized steel-intensive designs for the automotive body-in-white, closures and suspensions that decreased vehicle weight while maintaining durability and affordability.

Opbroek’s technical expertise and tireless efforts were critical to the success of the ULSAB project teams. Their efforts resulted in the increased use of advanced high-strength steels and holistic design for lightweighting with steel, as well as effective technology transfer to automotive designers. Opbroek is currently managing the Future Steel Vehicle project (which will provide optimized steel designs for electrified future vehicles) and conducting research on the Life Cycle Assessment of automotive materials.

Roger A. LaBoube, Ph.D.
Roger A. LaBoube, Ph.D., is distinguished teaching professor, Department of Civil Engineering and director of the Wei-Wen Yu Center for Cold-Formed Steel Structures at the Missouri University of Science and Technology. He has contributed significantly to the body of research that undergirds AISI S100, the North American Specification for the Design of Cold-Formed Steel Structural Members. His leadership on AISI’s Committee on Specifications has advanced the use of steel in metal building systems, roofing and siding, deck, rack storage structures and other applications.

Dr. LaBoube has also served in a leadership role for AISI’s Committee on Framing Standards (COFS) to develop a suite of code-adopted design and installation standards for light-frame steel construction. He has supplied expertise as a researcher to develop a new body of knowledge; as an author and editor of numerous design standards, technical notes and articles; and as a presenter of numerous seminars and papers to facilitate effective technology transfer. As director of the Wei-Wen Yu Center for Cold-Formed Steel Structures, Dr. LaBoube has encouraged and promoted the use of cold-formed steel construction through technical service, engineering education, research and professional activity.

Julia Hurst
Julia Hurst is executive director of the National Lieutenant Governors Association (NLGA). She has worked closely with the Steel Recycling Institute (SRI) to keep prominent state legislators informed
about steel’s many sustainable benefits, including its recyclability, life cycle advantages and energy efficiency. She has been a tireless advocate for the steel industry, introducing new Lieutenant Governors to the commitment of the steel industry to a sustainable future.

Through Ms. Hurst’s efforts, numerous Lt. Governors have taken their knowledge of steel with them throughout their careers to help shape national public policy.

The Steel Market Development Institute (SMDI) is a business unit of AISI that grows and maintains the use of steel through strategies that promote cost-effective solutions in the automotive, construction, and container markets, as well as for new-growth opportunities in non-traditional steel markets, value-added long products, and steel recycling. SMDI is comprised of eight member companies, including integrated and electric furnace steelmakers: AK Steel Corporation, ArcelorMittal Dofasco, ArcelorMittal USA, Nucor Corporation, Severstal North America Inc., SSAB Americas, United States Steel Corporation, and USS-POSCO Industries.

AISI serves as the voice of the North American steel industry in the public policy arena and advances the case for steel in the marketplace as the preferred material of choice. AISI also plays a lead role in the development and application of new steels and steelmaking technology. AISI is comprised of 25 member companies, including integrated and electric furnace steelmakers, and 138 associate and affiliate members who are suppliers to or customers of the steel industry. AISI's member companies represent approximately 75 percent of both U.S. and North American steel capacity.  For more news about steel and its applications, visit AISI’s Web site at

Debbie Bennett
Manager, SMDI and Construction Communications
Steel Market Development institute
Tel: 202.452.7179