Steel Recycling Institute Re-Launches Children’s Education Website in Celebration of Earth Day 2013

Pittsburgh, PA, April 22, 2013 – The Steel Recycling Institute (SRI), a business unit of the American Iron and Steel Institute (AISI) announces the launch of ROSCOE’s Recycle Room, an environmental education website for middle school children to learn about recycling through fun activities and games. First launched in 1996, the site accrued more than 18,000 registered young recyclers that agreed to take a greater interest in environmental responsibility.

The Recycle Room is an interactive web experience aimed at children ages 8-13 with an emphasis on educating them on the importance of recycling all materials, including steel. In late 2012, the site was temporarily pulled offline for a complete redesign with the latest web protocols.

ROSCOE is the name of the SRI ‘spokescan’, a talking, smiling steel can that has been discussing the importance of recycling since his inception in 1988. The name, ROSCOE, is an acronym for: “Recycle Our Steel. Conserve Our Environment.” With ROSCOE’s guidance through the website, parents can trust their kids are receiving a fun and informative atmosphere with options for sharing game high scores, factoids, pictures and stories that can extend across other social platforms, such as Facebook and Twitter.

“Children have a much greater desire to be environmentally responsible than previous generations,” Gregory L. Crawford, SRI Executive Director, said. “The Recycle Room is geared at providing students with information to make informed decisions about the materials around them on a daily basis. They are North America’s future engineers, recycling coordinators, and industry leaders who will continue to advance the protection of our environment. The launch of the Recycle Room on Earth Day is designed to reinforce that recycling is a part of respecting our planet.”

Presenting important steel information in the form of trivia and classic games, colorful infographics and fun facts will allow visitors to be entertained while teaching them the value of recycling for the environment. Easy tips for children, such as the difference they can make in picking products packed in recyclable steel versus less recyclable materials.

An increased interest in recycling by children may also encourage parents to make households more environmentally friendly when purchasing a new energy efficient appliance, responsibly disposing of empty steel aerosol cans or finding more information about their local curbside program.

The continued recycling of steel products benefits everyone. According to the EPA, recycled iron and steel save the nation 74 percent of the energy that would have been needed to make new steel. That energy would be enough to electrically power about 1/5 of the households in the U.S. (or about 20 million homes) for one year. Additionally, for each ton of steel that is recycled, it conserves 2,500 lbs. of iron ore, 1,400 lbs. of coal and 120 lbs. of limestone.

“Earth Day is an annual opportunity to encourage consumers to recycle and conserve, as well as learn about the sustainable advancements that have been generated due to these green behaviors,” Crawford said. “While the idea of saving the planet may seem overwhelming, a step in the right direction starts with educating students on the importance of recycling that first steel can.

AISI serves as the voice of the North American steel industry in the public policy arena and advances the case for steel in the marketplace as the preferred material of choice. AISI also plays a lead role in the development and application of new steels and steelmaking technology. AISI is comprised of 24 member companies, including integrated and electric furnace steelmakers, and 124 associate members who are suppliers to or customers of the steel industry. AISI’s member companies represent over three quarters of both U.S. and North American steel capacity.

SRI is an industry association dedicated to communicating the sustainable efforts of the North American steel industry. The SRI educates the solid waste industry, government, business and ultimately the consumer about the benefits of steel’s recycling accomplishments and advancements in sustainability. For more information on the steel industry’s sustainable efforts visit: or Or follow the SRI on Twitter @EnviroMetal

Jim Woods
Senior Director, Communications
Steel Recycling Institute
Tel: 412.922.2772