Men and Women of Steel Awards

The Men and Women of Steel Awards recognize individuals for their innovative uses and applications of steel at work and in the community. Awardees’ accomplishments demonstrate how steel is much more than a material. It helps saves lives. It enables stronger, lighter, more sustainable vehicle designs. The awards showcase how steel is a technologically advanced material used in a variety of applications and in new vehicle designs - yet  it is strong and reliable – working to enhance occupant protection. 

The Men and Women of Steel Awards are presented annually during the North American International Auto Show.

Award plaques

Individuals or organizations are recognized in two categories:

Industry Innovator

The Industry Innovator award honors automotive designers or engineers who showcase superior capability / innovation in the application of advanced high-strength steel (AHSS). The awardee is recognized as an ambassador in the application and advancement of AHSS technology.

Past Industry Innovator Awardees:

Elizabeth Krear  

2015: Elizabeth Krear, chief engineer of the Ram 1500 EcoDiesel, FCA, the Ram 1500 EcoDiesel uses AHSS to help achieve fuel economy of 28 mpg, making it the top performing truck in its class.

Mike Sweers 

2016: Mike Sweers, chief engineer Toyota Tundra and Tacoma vehicle programs and the vice president of engineering design – interior at Toyota Technical Center in Ann Arbor, Mich. Toyota, through its Environmental Challenge 2050, is committed to reduce vehicle CO2 emissions by 90 percent in comparison to 2010.

Community Hero

The Community Hero award recognizes governmental and community leaders who showcase both innovation and sustainability through the use of AHSS.

Past Community Hero Awardees:

Ron Moore  

2015: Ron Moore, retired fighter fighter from McKinney, Texas, for his efforts in educating first responders and other emergency workers on cutting through steel parts made from AHSS.



2016: The Department of Energy (DOE) Office of Vehicle Technologies, for its support in research, development and deployment of efficient and sustainable highway transportation technologies to improve fuel economy and minimize petroleum use.

Watch the 2016 Men and Women of Steel Awards press conference.